For any e-commerce website, a high website bounce rate is bad news. No e-commerce business would want their site to experience a high bounce rate as it ultimately affects sales and conversion. No doubt, it takes a lot of time and effort to create and manage an online store website, but doing its SEO right is all the more difficult. That is why many e-commerce businesses restore to SEO company in Indore that can offer them website building and maintenance services. But in spite of doing everything, there is to do, and you are not able to grab the attention of new visitors to your website, it might be time to revise your SEO strategy. If you are experiencing a high bounce rate on your site, it is time to have a closer look into your marketing plans and overall SEO strategy.
There are endless numbers of reasons which could be coming between you and your website visitors. By understanding these reasons, you will not only be able to make your website Search Engine optimized but also experience higher conversions and sales.
Here are the reasons which could be making your website visitors leave your site without making a purchase:
Your website is slow:
It has been said time and again that it is essential for businesses to have a website that is responsive and mobile optimized. When it comes to SEO, page load time plays a crucial role in determining its ranking. Page load time also plays an essential role in sales. Given the vast options available online to choose from, no one prefers waiting longer than 3 seconds for a site to load. Time is money and even a millisecond of time matters for your consumers. So, make sure that you improve the loading speed of your website. You can consult any search engine optimization services providing company and improve your website’s page load time.
Unprofessionally designed websites:
Imagine opening an online shopping site which is mismanaged and poorly designed. You wouldn’t want to buy anything from there, right? When it comes to internet marketing, design plays an essential role. If you wish to have more and more visitors on your website, it is critical to have a beautifully designed website that is easy to navigate through. Having low-quality images and banners with poorly selected text colors will only make your website distracting, untrustworthy, and less appealing.
Messy product categories:
No one would want to enter a store with messed up product shelves and no proper search mechanism. Similarly, no one would want to buy things from an online site which has no categories and filters to browse from through the products. Time is an essential factor when it comes to online shopping. With a ton of product and brand options available online, no one cares to spend time on site where products are not categorized efficiently.